How to Use Your Website to Attract Quality Therapy Clients
Do you ever feel like you spend too much time responding to potential client questions? Have you found clients aren’t returning after their first visit or two? Maybe it’s time to revamp your website content to help attract the rockstar clients you’ve been hoping for!
Of course, you’d love to be able to help everyone, but the reality is that to provide the most value through your practice, you need quality clients that align with your services and abilities. So, how do you weed through the visitors who aren’t a good fit? You use your website to answer questions and provide compelling content. Consider it like a dating profile! Be upfront and honest, and of course, use real and current photos of yourself 😉 Give yourself and your clients the best possible chance of finding the best therapy match.
Here are five great ways to use your website to help get the best clients.
1. Keep Content Brief, Clear, and Simple
Have you ever left a website because you couldn’t find the information you were looking for quickly enough? Prevent visitors from bouncing by making sure information is easy to find.
Use bulleted lists or graphics.
Focus on good organization of your content
Avoid writing too much…keep it simple
Remember, there will be plenty of time to share details once someone is your client.
2. Define Your Specialty or Niche
After years of training, you’re likely well-versed in various areas. However, think about where you shine.
Highlight problems you are good at solving
Share your go-to therapies tools (ex: CBT, ASMR, etc)
Identify specific groups you would like to help (ex: couples, mothers, LGBTQA+)
3. Explain Your Process
They always say public speaking is the most common fear. However, I wonder if it might actually be the fear of the unknown. In the case of therapy, someone is leaping into an unknown that will require them to open up and be vulnerable with a complete stranger. To help alleviate your visitor’s fears, give them a peek into what working with you will look like. Clearing up some of the unknowns could give a person the extra push they need.
List out the steps you follow
Use graphics to create an easy-to-understand visual
Provide long-term goals you typically set for clients
4. Add a Frequently Asked Question Section
A FAQ section might be the easiest, most effective way to qualify potential clients. At the very least, it will quiet your inbox. Consider answering questions regarding the following topics:
Insurance
Fees
Scheduling
Medication
Common fears
5. Share Your Expertise
If you’re interested in supporting visitors who aren’t ready to leap into therapy, consider adding a blog. This is a fantastic way to meet people where they are and build trust and credibility.
Address common concerns and offer helpful strategies
Allow visitors to “hear your voice” and understand what working with you could be like
Plant a positive seed with those hesitant to start therapy
Your work as a therapist has never been more critical to the world. I hope this helps you minimize the pain points of your business via your website. For additional tips on building your therapy website, check out this blog post: Designing a Time-Saving and Effective Therapy Website.
If you'd prefer to save time and energy, I'm always happy to discuss building your website. You can check out my custom website design services.
I sincerely respect and appreciate everyone who serves as a therapist. My hope in serving this community is that people will more easily be able to connect with quality therapists, and those of you providing therapy will have more time to focus on those in need.
Thanks for taking the time, and happy designing!
I’d love to learn about your business and discuss how I can support your goals!
